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Crewe Company to Help Vulnerable UK Children and put a Smile on Shoppers’ Faces

Qualkem mask

Cheshire hygiene specialists Qualkem Brands has struck a unique deal which will support UK vulnerable children and put a smile on shoppers’ faces from next Friday, with the launch of its SafeT kits.

The SafeT kit contains a unique triple protection face covering designed by Qualkem Brands’ Managing Director Ivan Anketell-Clifford and a bottle of Covid-busting Electrosan On the Go sanitiser in a handy carry-out bag to safely go about our daily routines.

Barnardo’s will get a £1 donation from every SafeT kit sold. It will be available to buy online from this week, in time for the new rules which means face-coverings are mandatory in shops and supermarkets, in England, from 24 July. 

Ivan said: “The idea for the SmileE and the SafeT kit came after we saw a huge demand from our Electrosan, once warnings began about Covid-19. Developing the rainbow theme synonymous with the pandemic, our face covering has an inverted rainbow “smile” on the front. Christened the SmileE, we hope it will literally put a smile on people’s faces during this difficult time and make the UK population look safe and feel safe. More importantly, it will help take the pressure off medical face mask supplies to the NHS.”   

Qualkem staff with masks

Qualkem Brands specialises in hygiene products and since the onset of Covid-19, has seen a tremendous upturn in production on the back of demand for its Electrosan, an alcohol-free, non-hazardous, hand sanitiser, skin antiseptic, surface disinfectant and deodoriser whether out and about, or at home. Being fortunate enough to continue operation throughout lockdown, the company has been keen to help others and has given away £10,000s of Electrosan to local care homes and children’s hospices and is now looking forward to giving back at a national level, supporting Barnardo’s vulnerable children.    

“To sign a deal with Barnardo’s is a huge coup for Qualkem Brands. We are a small chemical blending company. In return, Barnardo’s will receive £1 for every kit sold, along with 30p for each 100ml Electrosan On the Go sold, raising thousands of pounds towards their fantastic work which changes the lives of children for the better.”

Barnado’s Chief Executive Javed Khan said: “Barnardo’s is grateful to Qualkem Brands for their generous support. The coronavirus pandemic has hit vulnerable families the hardest, with many reaching crisis point. The funds raised from these kits will help us continue our vital work providing a lifeline to vulnerable children across the UK, which is more important now than ever.”

Last year around 300,000 children, young people, parents and carers were supported by Barnardo’s through more than 1,000 services across the UK, such as young carers, care leavers, foster carers and adoptive parents, training and skills or parenting classes. They work to support vulnerable children in the UK and every year they help thousands of families to build a better future.

To listen to Qualkem Brands’ Managing Director Ivan Anketell-Clifford being interviewed recently, click here.