Sleigh Bells Ring, Swansway Listened

For many Christmas is a time of joy and relaxation with family and friends, but unfortunately, this isn’t the case for lots of families across the country.

Mabyn Meredith, Head of Children and Families at the Wishing Well receiving Christmas donations from Swansway Motor Group representative Philipa Wynne.

Working closely with their charity partners across the UK, Swansway has returned this December with their Santa Patrol, donating Christmas gifts to those in need. Ranging from toys to selection boxes, and winter essentials such as hats, gloves and scarves.

On behalf of their Crewe and Chester-based retailers – Crewe Audi, Crewe SEAT, Crewe Volkswagen, Swansway Jaguar Crewe, Swansway Chester Peugeot, Motor Match Crewe and Motor Match Chester – and their Crewe-based Head Office operations, Swansway Motor Group worked alongside a number of Cheshire-based charities. These charities included Kidsbank Chester, The Wingate Centre [Nantwich] and The
Wishing Well
[Crewe].

Swansway has taken a refreshed approach to its charity efforts in 2022, with the aim to support its charity partners during the cost-of-living crisis. Part of this refreshed approach saw Swansway take a tailored approach to their donations. Liaising directly with their charity partners, Swansway has collated specialised orders which are completely bespoke to the individual charities’ needs.

Swansway Motor Group recognise that there is a recipient at the end of their donations and were determined to donate items that would suit their individual needs.

Swansway’s Donations have included toys gifted to The Wishing Well and Kidsbank Chester who distribute presents to the families they support and giant games donated to the Wingate Centre to help with their classes and residential stays.

Mabyn Meredith, Head of Children and Families at the Wishing Well commented “I would like to say thank you to Swansway for your continued support with the children’s and families’ projects, your generosity and support has helped to make so many children happy and will continue to do so over the Christmas period. We appreciate you choosing us as one of your charity partners, everyone at Swansway is always very friendly and it’s a pleasure to have connections with such a supportive local business.”

Swansway Motor Group Director David Smyth added “It has been a difficult year for many people and we hope that our Santa Patrol donations bring a smile to the faces of those who are most in need. It’s important to us all at Swansway that we support our charity partners all year round, but to be able to round up 2022 by putting a gift under the tree for those who would usually go without is just as important, it’s a gift from our Swansway family to the families in need.”