Ofcom, the regulatory body for the UK radio industry, has today (12th May 2022) announced the second round of licence winners for SSDAB (small-scale DAB) in the North West.
The Cat is key stakeholder of South Cheshire DAB, the successful company that will hold the licence for Crewe and Nantwich, and in the coming months will begin digital radio transmissions across the local area.
Paul Simpson, director at The Cat, said “ We are very pleased that South Cheshire DAB have won the bid covering our area, and we will be working with them to bring DAB radio to the residents of Crewe and Nantwich in the near future.
“This is the next evolution for The Cat from its beginnings back in 1993 including internet broadcasting, FM and now DAB, so get your DAB radios ready”.
Other community radio stations in the region have also been seen involvement with winning SSDAB bids, including Moorlands Radio in Staffordshire and Canalside Radio in Macclesfield.
DAB stands for Digital Audio Broadcasting. It is a digital radio service which is broadcasts from a UK-wide network of transmitters.
It uses digital technology which enables broadcasters to package together several radio stations; this is called multiplexing. Multiplexed radio stations are then broadcast on single frequency networks. This is an efficient way to provide lots more radio stations using fewer radio frequencies.
As well as hosting The Cat, the Crewe and Nantwich multiplex will also host a number of other radio stations, including The Cat’s sister station Cat Xtra.