Soap Star’s TV Appearance in Nantwich Helps Bookshop Business

Article: Jonathan White

William Roache, the world’s longest-serving TV soap star, visited Nantwich Bookshop & Coffee Lounge in late-March this year and was filmed by ITV for a documentary about his life for his 90th birthday.

William Roache relaxes during his visit to Nantwich Bookshop & Coffee Lounge

William celebrated his landmark birthday on 25th April 2022 and the documentary about his life, ‘Happy Birthday Bill’, was broadcast on ITV and ITV Hub a few days prior to his birthday.

Nantwich Bookshop & Coffee Lounge featured in a prominent segment within the programme with William filmed shaking hands with fans on High Street outside the Bookshop, posing for photographs, signing copies of the updated edition of his book, ‘Life and Soul: How to Live a Long and Healthy Life’, for numerous visitors inside the Bookshop and even speaking to a devotee over the phone. In the book he shares his strategy for keeping fit and healthy, for maintaining his youthful looks and for coping with life’s most challenging times.

Nantwich Bookshop, Rovers Return Inn window display with William Roache book

William is best known for playing Ken Barlow in the ITV soap opera Coronation Street since it was first aired in 1960, so this year marks 62 years of him playing the character in Coronation Street. William is listed in the Guinness World Records as the longest-serving TV soap star in the world.

William was awarded an MBE in the 2001 New Year Honours and an OBE in the 2022 New Year Honours for services to drama and charity. 

‘Happy Birthday Bill’ can be viewed online.

Denise Lawson, Nantwich Bookshop & Coffee Lounge, said: “The ITV documentary on William Roache has seen visitors coming into the Bookshop from far and wide. This hopefully has had a knock-on effect for other independent shops in the town. It was such a privilege and honour to meet William and have him visit the Bookshop.”

For further information relating to Nantwich Bookshop & Coffee Lounge please visit them at 46 High Street in Nantwich, or contact via phone: 01270 611665, email: , website or Facebook.