Swansway Motor Group Unveils New Nantwich Town FC Sponsorship Branding

Welcome to the Swansway Stadium, home of the Dabbers.

Following the recent announcement that Crewe-based car retailer Swansway Motor Group will be the new sponsors of the Nantwich Town FC stadium, the new branding for the Swansway Stadium has now been unveiled.

Nantwich Town FC Signage

Swansway Motor Group’s relationship with the Dabbers started last year when the two parties signed a deal for Swansway to sponsor the main stand – renamed the Swansway Stand – and the Disability Stand.

Nantwich Town FC Signage

Swansway Motor Group is a major employer in Crewe and Nantwich, operating six car dealerships, including Crewe Audi, Swansway Jaguar Crewe and Motor Match Crewe, alongside an Accident Repair Centre and all of their Head Office functions in the area.

Nantwich Town FC Signage

Their continued support for Nantwich Town FC – a club that is the epitome of community engagement as they house more than 40 football teams, ranging from their Men’s first team (Northern Premier League), Women’s first team (Cheshire Women’s Premier League) to Veterans Teams, Visually Impaired Teams and a large number of youth and junior boys and girls teams – is testament to the Group’s ongoing commitment to invest in the local community.

Nantwich Town FC Signage

Swansway Motor Group Director David Smyth commented “Our relationship with Nantwich Town FC has evolved over the course of the last two years, and it’s been rewarding to see the partnership with the club go from strength to strength. We were delighted to extend our partnership with the Dabbers to include the naming of the stadium, to now see the new branding unveiled fills us with great pride.”

Jon Gold, Nantwich Town Chairman added “We are thrilled to see the new branding unveiled at the Swansway Stadium! And it’s another wonderful example of local business working closely with the club, to support our ambitions and for us to also bring value to their offering and proposition and we look forward to developing the partnership even further over the coming season. It’s been an exciting pre-season for the Dabbers and preparations are underway for the start of the season on the 13th of August and we look forward to welcoming everyone to The Swansway Stadium”